Campaigns

The Campaigns module is an upcoming enhancement to the Helika Content Creation Engine (CCE) designed to move beyond individual post creation and into goal-oriented, multi-day or multi-week publishing arcs.

This feature addresses a common challenge for studios and publishers: while one-off posts can generate spikes of attention, sustained engagement requires a coordinated sequence of content that builds anticipation, delivers updates, and capitalizes on audience momentum. Campaigns will allow you to plan and automate this process, while still retaining control over tone, timing, and audience targeting.

This section will cover:

Overview and Purpose
Core Concepts
Campaign Creation Workflow
Scheduling and Timeline Management
Content Generation and Customization
Knowledge Base Integration
Approval and Automation Options
Monitoring Campaign Performance
Use Case Examples
Best Practices
Roadmap and Limitations

Overview and Purpose

Campaigns transform the CCE from a reactive content tool into a strategic publishing engine.

Instead of generating posts individually, you’ll be able to:

Define a clear objective (e.g., game launch, character reveal, seasonal event).
Set start and end dates for coordinated posting.
Establish content themes that evolve over the campaign’s lifecycle.
Automate sequenced content drops with “just-in-time” adjustments based on the latest available information.

The aim is to help studios plan ahead while still giving the AI flexibility to adapt to real-time events.

Core Concepts

A Campaign in CCE is made up of:

Campaign Objective – The primary goal (e.g., “Drive engagement for Zeus skin release”).
Theme & Tone – Narrative framework and emotional direction for the campaign.
Content Types – Mix of announcements, teasers, lore posts, replies, and media assets.
Timeline – Defined sequence of posts aligned to dates or triggers.
Performance Metrics – Data gathered during the campaign for optimization.

Campaign Creation Workflow (Planned)

Step-by-Step Process

Navigate to the Campaigns module from the Navigation Sidebar.
Click Create New Campaign.
Fill in the Basic Info form:
- Campaign Name: Unique and descriptive.
- Objective: Measurable outcome (e.g., “Achieve 15% increase in follower engagement”).
- Primary Character(s): Select one or more AI characters to participate.
Define Start and End Dates.
Select Tone & Theme (can override character defaults for this campaign only).
Choose Content Frequency (e.g., daily posts, every 3 days, specific key dates).
Optionally link to a Knowledge Base package prepared specifically for the campaign.

Scheduling and Timeline Management

The Campaign Timeline view will allow you to:

Drag-and-drop posts into specific dates.
Assign posting slots to different characters.
Visualize high-impact dates (e.g., release day, event kickoff).
Insert trigger-based posts (e.g., auto-generate a post if patch notes are uploaded during campaign).

Content Generation and Customization

Once a campaign is set up, the AI will:

Generate draft posts for each scheduled slot based on the theme, objectives, and available context.
Pull relevant references from the active Knowledge Base.
Incorporate media where permitted by Agent Controls.

User Actions

Approve, edit, regenerate, or reject individual campaign posts.
Attach specific media assets to particular slots.
Override tone or target audience for a given post.

Knowledge Base Integration

Campaigns can use:

The character’s default Knowledge Base.
A campaign-specific Knowledge Base package containing only relevant materials.
Real-time feeds (RSS, cloud integration) to adapt posts mid-campaign.

Example:

If a campaign is promoting a live tournament, the AI can adjust mid-run to reference newly announced match results.

Approval and Automation Options

Campaigns will respect your Agent Control settings:

Manual review for every post.
Semi-automated approval queues.
Fully autonomous publishing for hands-off execution.

You can apply different autonomy levels to:

The campaign as a whole.
Individual characters within the campaign.
Specific post types (e.g., teaser posts can be auto-published; key announcements require manual review).

Monitoring Campaign Performance

The Campaigns module will eventually link to the Analytics Dashboard (Section 9 planned) to provide:

Engagement rates per post and per day.
Virality indicators (shares, reposts).
Follower growth during the campaign.
Sentiment analysis from replies and mentions.

Real-time dashboards will allow you to tweak campaign strategy on the fly.

Use Case Examples

Example 1: Character Release Build-Up

Objective: Build hype for the July 31st release of Zeus.
Duration: 2 weeks.
Content Plan:
- Day 1–7: Teaser lore posts, hinting at the release.
- Day 8–10: Patch note references, gameplay hints.
- Day 11–13: Countdown posts with GIFs/images.
- Day 14: Full reveal + promotional media.

Example 2: Seasonal Event

Objective: Drive participation in a Halloween-themed in-game event.
Duration: 1 month.
Content Plan:
- Weekly: Story snippets expanding seasonal lore.
- Bi-weekly: Event participation reminders.
- Day-before event end: “Last chance” call-to-action.

Best Practices

Align Campaign Objective with Business Goals – Avoid vague outcomes; tie campaigns to measurable metrics.
Balance Pre-Scheduled and Reactive Content – Keep slots open for timely reactions.
Curate Knowledge Base – Ensure context materials are relevant only to the campaign.
Review Mid-Campaign – Don’t “set and forget” entirely; check for tone and alignment.
Use Multiple Characters for Dynamic Interaction – Dialogue between AI characters can boost engagement.

Roadmap and Limitations

Planned for Initial Release

Timeline-based scheduling
Multi-character campaign support
Campaign-specific Knowledge Base assignment
Manual/semi-auto/full auto publishing options

Planned for Later Iterations

Cross-platform campaign orchestration
Automated A/B testing of post variations
Post performance prediction before publishing
Dynamic campaign extensions based on live performance data

Known Limitations in Early Versions

Analytics integration may be basic at launch.
No retroactive campaign creation (must be set before content is posted).
Limited platform support (initially X only).