Campaign Reporting and Exports

Helika Engage provides robust reporting and export features designed to help you monitor, analyze, and optimize your campaigns with ease. Whether you’re tracking player engagement, retention, or conversion metrics, the platform’s built-in tools ensure you have all the data you need at your fingertips.

Standard Campaign Dashboard

When you launch a campaign using Helika Engage, you automatically gain access to our out-of-the-box dashboard. No additional importing, exporting, or integrations required.

This dashboard tracks key metrics across various stages of player interaction, providing you with a comprehensive overview of your campaign’s performance. The standard dashboard includes the following core metrics:

• Core Engagement Metrics: Track how players are interacting with your campaign in real-time. This includes data on daily active users (DAU), actions performed, and point balances.
• Retention Metrics: Monitor player retention over time, with breakdowns by day (e.g., D1, D7, D30) to identify how well your campaign is holding players’ interest.
• Conversion Metrics: Understand the effectiveness of your campaigns in converting players into installs and paid conversion, allowing you to pinpoint drop-off points and optimize your funnel.
• Signup Metrics: Keep an eye on new player signups, tracking both the quantity and quality of your player base as they enter the game.
• Detailed Campaign Interactions: Dive deep into how players interact with specific elements of your campaigns, such as quest participation and completion rates, leaderboards, and referral networks. This data is crucial for troubleshooting and support, helping you quickly identify and resolve any issues or exploits.

Where our default dashboards fall short, our Analyst team can help customize your Campaign Dashboard to suit your unique needs.

Data Exports

Helika Engage also offers flexible export options, making it easy to share your campaign data with stakeholders or to integrate it into other systems, such as rewards distribution. The export features include:

• Data Export: Export raw data from your campaigns into various formats (e.g., CSV, Excel)
• Audience Export: Create and export custom audiences based on player traits, such as spending behavior, engagement levels, or geographic location. These audiences can be used for targeted marketing campaigns, VIP programs, or additional analysis.