Campaign Configuration

This guide provides step-by-step instructions for admin users on how to set up and manage campaigns in Helika Engage. Whether you're launching a new campaign or managing existing ones, this guide will walk you through the essential processes.

Getting Started

To get started with campaign configuration, make sure you have admin access to Helika Engage. Ensure that your game’s data sources, such as in-game events and social media activity, are connected and functioning correctly. Having the right permissions is crucial for a smooth setup process.

Overview: Before you begin configuring your campaign, ensure that you meet the following setup requirements:

• Campaign Planning: Put together a brief campaign plan, used to map out the full suite of actions and associated logic that is desired. Helika will provide a template as part of the onboarding process.
  • For inspiration on desired actions, please refer to Supported Actions.
• Account Access: You must have admin-level access to Helika Engage. This will be provided by your Client Success Manager.
• Data Source Ingestion: Ensure that your game’s in-game telemetry, on-chain data, and social media connections are properly integrated into Helika Engage if you require certain types of actions.
  • Social Actions are self-serve no-code through the Engage Campaign platform.
• Scheduling: Similar to most marketing campaigns, we suggest planning ahead what the start date will be for your campaign, as well as the campaign duration.

Access Control

Invite and manage admin permissions for the Engage campaign.

• Navigate to the 'Access Control' tab on the campaign page.
• Modify existing admin settings, or invite new admins as needed.
• Access levels for admins include both Read and Write as options.

Customization

Personalize your Engage campaign by adding your own banners, copy, and socials to the primary campaign page.

The top banner, icon, social links and text summary can be configured in the 'Edit Campaign' menu.

• Campaign Display Image: 320 x 320 px
• Banner: 960 x 320 px (3:1 aspect ratio)

Social links are configured in the 'Socials' submenu.

Call to Action

The call to action is an optional component used to advertise your game to all web traffic.

It can be configured by navigating to the 'Call to Action' tab in the campaign admin panel.

Customization options:

• Show/hide component
• All text
• CTA URL Link
• Multimedia Embed
  • Supports Youtube and Vimeo

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Be sure to use the Embed URL!

When embedding a video, please be sure to use the Embed Link -- NOT the URL of the video.

This can be found by:

1. Navigating to the video you want to embed (ex. https://www.youtube.com/watch?v=DJGHiw4Xuv8&list=PLVJYqdOa33VEC2JBRbNWN95gRnkRfC69X)
2. Clicking the Share Icon and selecting Embed
3. Copying the Embed URL contained after src = (https://www.youtube.com/embed/DJGHiw4Xuv8?si=IQnnPNnjtt-J5NF8)

Set Participation Requirements

Campaign registration requirements can be configured by navigating to the 'Join Campaign' tab.

On this tab, you can set the copy for the registration page, as well as any multimedia.

• recommended 16:9 aspect ratio

Registration requirements can be toggled on the page as well.

• Required Toggle = Registration will not proceed if this item is not provided.
• Visible Toggle = Controls whether the action is visible during registration.

On the user's side, they will have a list of required actions to perform, as well as an opportunity to enter a referral code and sign any configured terms and conditions before joining.

Manage Social Tasks

Social tasks can be managed by navigating to the 'Social Settings' tab.

A list of currently active social tasks will be visible, with the option to add or remove tasks.

• To remove an active task, press the X on the right side of the task.
• To add a new task, press 'Add Task' and fill out the desired fields.
• For a list of what tasks can be managed here, please refer to Supported Actions.

Main Quest Page

The main quest page is where all of the currently active tasks will be displayed. Based on the current user's completion status, each task may have a different state.

• Complete tasks will be marked as complete.
• Incomplete tasks will have a call to action, which will direct the user to where the task can be completed.
• If a social network is not connected, an alert will appear beside tasks that require a social media connection such as X/Twitter and Discord in the example below. Once the user connects their account, the task will be able to be completed.

Referrals

Helika Engage supports a built-in referral system. By navigating to the 'Referrals' tab, each campaign participant will be provided a unique link and referral code which can be shared with others to earn additional points.

Referral scoring logic is customizable, but needs to be set up ahead of time by the Helika team. Please specify what type of referral reward scheme is desired during implementation.

Participants can also view their current number of referred users, as well as points earned from their referrals.

Campaign Leaderboard

Helika Engage also supports an out of the box leaderboard which shows the current user's total points, rank, and breakdown of points based on category.

A campaign leaderboard is also present to see how the given user stacks up to the competition. Users are automatically anonymized to hide PII, but can be provided upon request and consent.

For custom leaderboards, please work with your Helika Client Success team to further customize any other leaderboards required for the campaign.

Analytics and Measuring Campaign Performance

Helika Engage offers robust, out of the box reporting for every Engage Campaign. Please refer to Reporting and Exports for more information.