Social Analytics

Dive into your community’s social engagement across twitter and discord with a variety of metrics giving insight into content performance and user activity & sentiment. Combine this social data with Helika’s retention & trading metrics to understand the success of your marketing campaigns.

X (Twitter)

Metrics:

✔️ Replies

✔️ Quotes

✔️ Retweets

✔️ Engagement by hour of day & hour of week

✔️ Sentimental data derived from emotions

✔️ Twitter Account benchmarking

Discord

Metrics:

✔️ Discord foundational metrics

Premium Social

Gain insight into your community's social engagement & sentiment across Twitter, Twitter Spaces, and Discord, via a comprehensive suite of social metrics including sentiment/emotion analysis, social benchmarking, keyword tracking, mention coverage, and much more. Pinpoint optimal posting times and ideal topics & content for maximum audience engagement, and pair with our other modules to correlate social behavior with key on-chain metrics like sales volume, floor price, churn, and more.

X (Twitter)

Metrics:

✔️ Date Filter

✔️ Likes

✔️Replies

✔️ Quotes

✔️ Retweets

✔️ Followers/ Followings

✔️ Tweets

✔️ Impressions

✔️ Engagement by hour of day & hour of week

✔️ Sentimental data derived from emotions

✔️ Twitter Account benchmarking

Discord

Metrics:

✔️ Benchmarking

✔️ Member breakdown (chatters/lurkers)

✔️ Discord foundational metrics

Value

⭐ Gain insights into Follower Behavior and Sentiment.

⭐ Twitter & Discord Performance Benchmarking against Industry Leaders.

⭐ Evaluate the Success of your Twitter Spaces.

⭐ Analyze Social Data linked to On-Chain Metrics for greater visibility into Audience behavior.

Use Cases

Pinpoint optimal posting times and identify ideal topics for maximum audience engagement.
Analyze social metrics against relevant competitors to fine-tune your content strategy.
Assess attendee ratios to refine topics and hosting methods for better audience participation.
Evaluate the correlation between tweet engagements/sentiment and NFT sales volume & floor price.
Set customizable signals & alerts for competitive & customer KPI tracking.