Social Analytics

Dive into your community’s social engagement across twitter and discord with a variety of metrics giving insight into content performance and user activity. Combine this social data with Helika’s retention & trading metrics to understand the success of your marketing campaigns.

Premium Social

Gain insight into your community's social engagement & sentiment across Twitter, Twitter Spaces, and Discord, via a comprehensive suite of social metrics including sentiment/emotion analysis, social benchmarking, keyword tracking, mention coverage, and much more. Pinpoint optimal posting times and ideal topics & content for maximum audience engagement, and pair with our other modules to correlate social behavior with key on-chain metrics like sales volume, floor price, churn, and more.

X (Twitter)

## X (Twitter) Metrics	## Basic Social Analytics	## Premium Social Analytics
Replies	✔️	✔️
Likes	✔️	✔️
Retweets/quote	✔️	✔️
Engagement over time	✔️	✔️
Sentimental data derived from emotions		✔️
Benchmarking		✔️
Impressions		✔️
Stats trend		✔️
Hashtags & mentions		✔️

Discord

✔️ Discord foundational metrics

## Discord Metrics	## Basic Social Analytics	## Premium Social Analytics
Active members over time	✔️	✔️
Total messages/members	✔️	✔️
Pro active members	✔️	✔️
Most engaging channels	✔️	✔️
Average messages by each sender	✔️	✔️
Hourly messaging Activity on Average	✔️	✔️
Benchmarking		✔️
Member breakdown (chatters/lurkers)		✔️
Retention		✔️
Member age distribution		✔️
Discord role activity		✔️
Users overlap analysis		✔️

Value

⭐ Gain insights into Follower Behavior and Sentiment.

⭐ Twitter & Discord Performance Benchmarking against Industry Leaders.

⭐ Evaluate the Success of your Twitter Spaces.

⭐ Analyze Social Data linked to On-Chain Metrics for greater visibility into Audience behavior.

Use Cases

Pinpoint optimal posting times and identify ideal topics for maximum audience engagement.
Analyze social metrics against relevant competitors to fine-tune your content strategy.
Assess attendee ratios to refine topics and hosting methods for better audience participation.
Evaluate the correlation between tweet engagements/sentiment and NFT sales volume & floor price.
Set customizable signals & alerts for competitive & customer KPI tracking.