Game Metrics

Game Metric	Definition
ARPDAU	Average revenue per daily active user
ARPPU	Average revenue per paying user
Attempts	The number of times players complete or fail any level per day
Average session length	The average number of seconds spent per session Note: A session is defined by the time between when the game is opened or brought to the foreground to when the app is closed or sent to the background
Complete score	The score players receive when they complete a level
Completes	The number of times players complete any level in your game
DAU	Daily active users
DAU (New vs. Returning)	The percent of your daily users who were new on that day
Error count	The count of error events occurring in your game
Fail score	The score players receive when they fail a level
Fails	The number of times players fail any level in your game
First time conversion rate (New Metric: Conversion Rate)	The percent of your users who made their first purchase on that day
First time conversion rate (New Metric: Conversion Rate)	The count of your daily users who spent money for the first time ever in your game
First time revenue (not available)	The amount of revenue from users spending money for the first time in your game
First time transactions (not available)	The count of transactions coming from users making their first purchase
Flow	The balance of currency that your players spent and earned
Starts	The number of times players start any level in your game
MAU	Monthly active users
Monetizer DAU	The count of your daily active users that have ever monetized in the game
New users	The count of your daily users who were new that day
Number of sessions	The count of sessions played on that day
Number of sessions	The count of your daily users who spent money on that day
Paying users	The amount of currency that your players spent or lost
Sink	The amount of currency that your players gained or earned
Source	The amount of currency that your players gained or earned
Retention	The percent of users who showed up again X days after installing the game
Returning users	The count of users who showed up again X days after installing the game
Revenue	The sum of all transaction amounts
Revenue per transaction	The sum of all transaction amounts divided by the number of transactions
Session length	The amount of time that has passed between when the user starts the app, and when it is sent to background
Playtime per session	Average of total session length for each session
Playtime per user	Average of total session length for each user
Transactions	The count of all transactions
Users affected by error events	The count of users affected by error events
WAU	Weekly active users
Win percentage	The percentage of total level attempts that were completed

On-Chain Metrics

Module	Metric	Definition
Holder's Insights	Unique Holders	Distinct count of wallets holding a collection.
Holder's Insights	Circulating Token Supply	Distinct count of token supply in circulation.
Holder's Insights	Ratio of Unique Holders to Token Supply	The count of unique holders divided by the circulating token supply.
Holder's Insights	Churned Holder	A wallet that no longer holds a collection.
Holder's Insights	Returned Holders	A wallet that sold or transferred a collection and reacquired the same collection.
Holder's Insights	New Holder	A net new wallet holding a collection.
Holder's Insights	Churn to Holders Ratio	The churned holders divided by the unique holders of a collection.
Holder's Insights	Monthly Holder Retention	Time periods holding a collection broken out by monthly cohorts.
Holder's Insights	Daily Holder Retention	Time periods holding a collection broken out by daily cohorts.
Holder's Insights	Purchase Price Per Wallet	The price paid to acquire a collection, broken out by percentile distribution.
Holder's Insights	NFTs Owned Per Holder	Count of unique assets held in a wallet broken out by percentile distribution.
Financial Health	Sales Volume	Total sales volume for a collection.
Financial Health	Sales Transactions	Total count of transactions for trading of a collection.
Financial Health	Royalties Earned	Sum of creator fees (royalties) earned via transactions of a collection.
Financial Health	Royalties Lost	Sum of creator fees (royalties) not realized via zero-royalty transactions of a collection.
Financial Health	Effective Royalty Rate	The ratio of total sales volume to total royalties earned.
Financial Health	Helika Entry Price	The median of the bottom 5 non-zero transaction per day.
Financial Health	Market Cap	Total market capitalization of a collection, defined as Helika Entry Price multiplied by the circulating token supply.
Financial Health	Sales Transactions Breakdown	The percent share of royalty and non-royalty transactions.
Financial Health	Sales Volume Breakdown	The percent share of royalty and non-royalty sales volume.
Financial Health	NFT Marketplace Share	Financial Health metrics segmented by marketplaces.
Financial Health	Top Buyers by Royalties Paid	Wallet addresses driving the most creator fees (royalties)
Financial Health	Top Buyers by Royalties Lost	Wallet addresses driving the most creator fees not realized (royalties lost).
Financial Health	Most Profitable Tokens	The tokens driving the most creator fees.
Financial Health	Least Profitable Tokens	The tokens driving the least amount of creator fees.
Overlap Analysis	Overlapping Owner	Collections also held by holders of the collection being observed.
Overlap Analysis	Growing Overlapping Projects	The projects also held by holders of a particular collection being observed experiencing the most holder growth.
Overlap Analysis	Declining Overlapping Projects	The projects also held by holders of a particular collection being observed experiencing the largest negative growth.
Overlap Analysis	Top 10 Net Inflow Wallets	Wallet addresses acquiring the largest quantity of tokens of a particular collection.
Overlap Analysis	Top 10 Net Outflow Wallets	Wallet addresses divesting the largest quantity of tokens of a particular collection.

Social Analytics Metrics

Social Platform	Metric	Definition
X (Twitter)	Engagement	The sum of user interactions for a tweet or set of tweets in the date interval. Interactions include "likes", "replies", "retweets", and "quotes".
X (Twitter)	Engagement Ratio	The tweet(s) total engagement divided by the count of followers for the date interval.
X (Twitter)	External Mentions Sentiment	Sentiment analysis performed on text components within tweets that are authored by accounts following the account being observed.
X (Twitter)	External Mentions Emotions	Sentiment analysis performed on the emoji component within tweets that are authored by accounts following the account being observed.
X (Twitter)	Mentions by Author	Mentions within tweets authored by the observed account.
Discord	Active Members	Discord members that either send a message or react to a message to maintain an "active" status on any channel in the server during date interval.
Discord	Proactive Members	Discord members that send messages in more than one channel on the discord server during date interval.
Discord	New Joined Users	Net new users on the joining discord server during date interval.
Discord	Most Engaging Channels	The channels seeing the highest volume of engagement as a combination of reactions and messages.
YouTube		COMING SOON
Twitch		COMING SOON