In-Game Analytics

Helika in-game analytics covers users, engagement, retention, and revenue. We enrich it with web3 data to drive deeper analysis into user behavior and product optimization. Some of the metrics included are: DAU, session length, cumulative play time, sessions per day, d1 - d30 retention, ARPU, ARPPU, etc. (see Metrics & Controls)

Value

⭐ Understand player retention across various wallet segments to identify strategies that enhance engagement.

⭐ Evaluate the effectiveness of your game’s monetization rate across various wallet segments.

⭐ Explore the on-chain spending habits of your players based on their geographic locations.

⭐ Correlate your game's popularity and frequency of player interactions with on-chain transaction data.

Use Cases

Analyze player retention by combining on-chain NFT transactions with in-game retention data, revealing strategies to enhance engagement across wallet segments.

Correlate on-chain NFT transactions with off-chain in-game spending data to identify high-value wallet segments, enabling precise monetization strategy adjustments for enhanced monetization rates.

Overlay historical on-chain transactional data with off-chain player engagement data to tailor marketing campaigns to specific demographics and wallet segments.

Merge on-chain and off-chain metrics to identify peak activity times, player engagement trends, and factors influencing session lengths for various wallet segments.